The British Army has come under fire for tweeting a picture of a soldier wearing camouflage face cream.

The picture was accompanied with the caption: "Being a soldier in the jungle requires a robust sense of humour".

Tweet may have been deleted

Twitter users have expressed their discomfort with the image saying it's a clear example of "blackface" that is "trivialising and indulging in racism."

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

The British Army later deleted the "racist" tweet:

Tweet may have been deleted

An Army spokesperson told Mashable: “The content of the Tweet shows a picture of a soldier wearing camouflage and concealment measures, standard for jungle training in Belize."

"We can see how the Tweet may have been misinterpreted, have immediately removed it and apologise for any offence it may have caused.”