搜索

Save the Children pulls an Amazon with Dash

发表于 2024-09-23 04:23:49 来源:影视网站模板

Save the Children knows that donating money isn't as alluring as online shopping. So the UK-based children's charity is taking a page from Amazon and using the online shopping company's Dash button concept to make giving donations as easy as, well, pushing a button.

Teaming up with marketing incubator Iris Nursery, the charity is making its own button similar to the Domino's pizza "easy order" button from 2015. Except instead of conjuring pizza, pushing the "Give" button will send money to the organization.

SEE ALSO:Hacked Amazon Dash Button sends $5 to the ACLU whenever life demands it

The company said that collecting direct donation payments online through its website isn't as engaging for young givers.

Mashable Top StoriesStay connected with the hottest stories of the day and the latest entertainment news.Sign up for Mashable's Top Stories newsletterBy signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up!

“They want to feel they’re actively contributing, in real-time, in response to world events and this solution gives them that physical, tangible experience," Sarah Fitzgerald O'Connor at Save the Children said.

The button will reportedly be mailed to people and will be set up online with info about payment and the amount to donate for each push of the button. You'd be able to cancel accidental pushes and set limits on giving.

Iris Nursery's managing director David Caygill said, "The best technology feels effortless and magic and the Give button could be one of those great applications – removing friction and most importantly, leading to more frequent donations."


Featured Video For You
These worms may solve the plastic waste problem
随机为您推荐
友情链接
版权声明:本站资源均来自互联网,如果侵犯了您的权益请与我们联系,我们将在24小时内删除。

Copyright © 2016 Powered by Save the Children pulls an Amazon with Dash,影视网站模板   sitemap

回顶部